App Store Preview Video Specs (2026)

Apple lists the resolution of each display and then the video sizes it accepts for it. Use any accepted size listed for the largest display you support.

The 3.5″ iPhone display does not support app previews. Note the 19.5:9 iPhones accept 886 × 1920, not a standard 1080 × 1920 frame.

Google Play takes a link, not an upload. Your video must be hosted on YouTube and meet these conditions:

• a single video URL, not a playlist or channel
• public or unlisted, never private
• not age-restricted
• ads (monetization) turned off
• embeddable on Google Play

Play may autoplay the video muted for up to 30 seconds, depending on device, setting and connection, and shows a play button over your feature graphic when it does not. Google asks you not to leave black bars on a portrait video, so export portrait video as true portrait. Choose landscape or portrait to match your app; the 16:9 1080p MP4 from 9make uploads to YouTube as-is.

The 9make video editor renders every project as 1920 × 1080 at 30 fps, H.264 High Profile Level 4.0 at 12 Mbps, with AAC audio at 256 kbps and 48 kHz, in an .mp4 file. That sits inside Apple's H.264, frame rate, audio and container requirements, and 1920 × 1080 landscape is an accepted size for the 5.5″ and 4″ iPhone displays, Mac, Apple TV and for 16:9 video generally.

Be honest about the gaps: Apple's accepted sizes for the newest iPhones (886 × 1920 portrait or 1920 × 886 landscape) and for iPad (1600 × 1200 landscape) are not 1920 × 1080, so for those displays you will need to resize or crop the export in a video tool before upload. Also, 9make lets you build projects up to 3 minutes, but Apple's limit is 30 seconds, so keep your project under that for the App Store. Exports need a free Google sign-in, carry no watermark, and are rendered in your browser.

Thirty seconds is short, and many people watch previews without sound, so the first seconds must make sense without sound. Show the app in use rather than a title card: open on the main screen, then demonstrate two or three key actions, and finish on the benefit you want remembered.

Pacing matters more than it seems. Four to six scenes of five or six seconds each usually feel calmer than a dozen quick cuts, and they leave room for a short caption on each. Write the captions first, then build the scenes around them, so every scene has one job. If you are localizing, remember that a preview is uploaded per localization, so you can reuse the same footage with translated titles.

Apple also lets you choose the poster frame, the still image shown before the video plays. The default is the frame at 5 seconds, so make sure that moment is a strong, readable screen and not a transition.

• Duration is between 15 and 30 seconds.
• File is .mov, .m4v or .mp4 and under 500 MB.
• Frame rate is 30 fps or lower, progressive.
• Audio, if present, is stereo AAC at 256 kbps, 44.1 or 48 kHz.
• Dimensions match one of the accepted sizes for the display you are uploading to.
• A poster frame is chosen.
• For Google Play, the YouTube video is public or unlisted, embeddable, not age-restricted and has ads off.

H.264 at 10 to 12 Mbps is the practical choice. ProRes 422 is accepted but targets about 220 Mbps, which makes files many times larger and runs into the 500 MB limit quickly.

Apple accepts either one stereo track or two mono tracks, so a standard stereo mix is the simplest choice. Keep levels moderate and make sure nothing clips. If your preview has music you did not create, check that you have the rights to use it, because the video is public on your product page.

Every number on this page comes from the official documentation, read in October 2026.

• Apple: App preview specifications (App Store Connect Help)
• Google: Add preview assets to showcase your app (Play Console Help)